Built for the Modern Era of Sports
by building brands that go beyond the game
Apex Rally Media is a sports-focused branding and storytelling agency built for the modern era of athletics. We specialize in athlete branding, NIL strategy, cinematic content, and strategic communications—helping athletes, teams, schools, and sports-based nonprofits transform visibility into influence, community impact, and revenue.
Founded by communications strategist Paige McElwrath and creative director Kellen Harrel, Apex Rally Media combines high-level brand strategy with powerful visual storytelling to create narratives that resonate both on and off the field. From athlete campaigns and recruiting content to nonprofit fundraising stories and mission-driven media, we help our clients build brands and movements that leave a lasting impact.
At the intersection of sports, storytelling, and purpose, Apex Rally Media exists to elevate the people and organizations shaping the future of athletics.
Meet OUR founders
PAIGE MCELWRATH
CEO | FOUNDING PARTNER
Paige McElwrath is a communications executive, entrepreneur, and Founding Partner of Apex Rally Media. Throughout her career, she has helped organizations and individuals navigate complex communications challenges, build influential brands, and strengthen relationships with key stakeholders. Her experience spans strategic communications, media relations, crisis management, public affairs, and reputation strategy across corporate, nonprofit, and political realms. As the founder of a successful public relations and reputation management firm, Paige has advised clients on everything from brand development and stakeholder engagement to crisis response and long-term growth strategy.
At Apex, Paige serves as the Chief Executive Officer (CEO), where she oversees the firm's growth and strategic direction, partnering with athletes, teams, nonprofits, and sports organizations to build authentic brands, foster meaningful community connections, and create lasting influence.
@heypaigemac | paige@apexrallymedia.com
KELLEN HARREL
CCO | FOUNDING PARTNER
Kellen Harrel is an award-winning storyteller, filmmaker, and Founding Partner of Apex Rally Media. A 10-time Emmy Award winner and recipient of 10 Edward R. Murrow Awards, a Telly Award, and a Walter Cronkite Award, Kellen has spent his career uncovering and telling stories that resonate with audiences on a deeply human level. His work spans journalism, documentary filmmaking, photography, and visual communications, giving him a unique ability to identify the moments, messages, and narratives that leave lasting impressions.
At Apex, Kellen serves at the Chief Creative Officer (CCO), where he oversees creative strategy and content development, helping athletes, teams, nonprofits, and organizations bring their stories to life through powerful visual storytelling. His approach blends journalistic authenticity with strategic brand development, creating content that not only captures attention but builds meaningful and lasting relationships with audiences.
@picfuturo | kellen@apexrallymedia.com